More and more content teams and small businesses are using smartphones to capture video content. And, why wouldn't you? It's inexpensive, and is great for certain platforms. While you're not going to become Martin Scorsese overnight, there are a few common mistakes you should avoid to get the most of your top tier smartphone video skills.
- Shooting without a plan.
Video is so accessible to us on our phones, and in some ways that can make us lazy or frantic in our efforts. Instead of going to an event with a plan, we may simply shoot as MUCH footage as possible. But, this also means way more time sifting through it in post production (editing). Have a plan. Know what you need the video for, first.
- Shooting vertically with your phone.
Chances are, you’ve never watched your TV vertically, right? When you shoot your video vertically, instead of shooting in landscape or horizontal mode, it makes it tougher to use across all platforms. Sure, spots like instagram crop it into a square, anyway - but, think about the fact that if the video is as good as you want it to be, you very well could be using it in an upcoming meeting, at a conference, or in a presentation - on an HD screen, and shooting in landscape mode will safe you from editing hassles of putting it on a background, etc...
- Forgetting about speed effects.
Hanging out at an event? Set up your smartphone and shoot a timelapse to show how many people are flowing in and out. Looking to show emotion? Get in close, and use the slow motion feature - smiles, laughs, tears in slow motion allow viewers to live in that beautiful moment, even longer.
4. The “to catch a predator” interview technique.
If you sit someone in FRONT of a window, and try to film them as they are backlit...chances are, they will look like a silhouette. Instead, have them look AT the window. The light will be even on their face.
Not sure if you should try the DIY route with a smartphone, or hire a video crew? Here is a handy post that may help you make that decision: DIY Video vs. Hiring a Professional
Best of luck with all of your video content missions, and as always - feel free to message me if you have any questions. I'm also offering internal Smartphone Video Workshops if you'd like to bring your team together for some fun training and Q & A to save time while you're learning this fun new world. Thanks for taking time out of your busy day to read the tips - stay in touch!
Emmy Winning Video Producer/Director/Speaker