6. Resources and Time: today I spoke with an awesome gentleman from an agency in town who was looking for a certain type of photographer. I knew right off the bat, that my style didn't match. But, sent him the names of two people I knew were a good fit. Researching things like that takes a lot of time, and is a lot of guesswork if you don't know the professional personally. That 20 minute phone call could have saved someone a full day or two of research, and when it comes down to billable hours, we all know time is money. Good content producers know other good content producers, even if we have different styles, prices, or skill sets. It's the same reason why I would go to my accountant to ask for a bookkeeper, instead of calling around in the yellow pages (do those still exist?). Trust. The nice thing about the folks I work with, is that most of them are my friends as well, so we trust each other, and do favors for each other. Little things like discounted gear rental, location scouts, and quick idea-bouncing sessions. To make sure things on shoot day are as fun and effective as possible for the client. Man, that sounded gross and "sales-y" right? Meh, it's the truth. We like you guys.
7. All That Legal Stuff: Insurance for your gear? Check. Insurance for on-set liability? Check. Insurance for everything else under the sun? Check. Oh, don't forget health insurance, dental, and all the things. We've got it covered. With great gear, lights, and shiny things...comes great responsibility. Which, means shelling out extra moola every year to make sure everyone is safe on set...or anywhere near us, for that matter. (And yes, this is one of the expenses that caught me a bit off guard when I jumped recently. You guys, being responsible for the lives of people is stressful. Yikes.)
Oh, and taxes! I remember cutting checks for contractors back in the day when I worked 9a-5p, and thinking, "Whaaaaa? They get how much!?" But, I didn't think about the fact that they had to take taxes out themselves. Sometimes those who are hiring us see the initial "check", and assume that's how much money we're taking home. (haha, so funny. No.) :)
8. Unaccounted for Time: us production/creative folks are silly. Half the time we only bill a "day rate" for the time it took to actually shoot your content. What you don't see on the backend, is the time we spend sitting at our computers, uploading, compressing, and re-uploading footage so you can actually watch it on your 1997 Dell Computer without crashing it. This can take hours. Depending on the codec and footage type, even longer in some cases. We don't tell you about this, because we are a proud, proud, bunch. We want you to think we are magicians and that we can upload video with our wands and fancy spells. Another thing we do a lot of? Analyze. Video professionals working at a top level analyze everything. I've already spent nearly 10 hours going over in meticulous detail with my two crew-mates, a shoot that is only going to take 5 hours total to shoot. Why? Because (can't say it enough) we LOVE the dance. We love putting things together, and we want to know that when we get there, we can unload and unleash our creativity. No details to hash out as we are setting up, that is all done by the time we get there. We're on the same page as far as style, tone, direction, positioning, etc... Did I bill those 10 hours to my client? Nope. Did the two subcontractors I hired? Nope. Not, technically. But, I guess you could say it's one of the reasons why our day rates are what they are.
9. Good Chemistry: a good producer (head honcho of the shoot) knows how to assemble a crew, and this takes a lot of time when it comes to getting to know the individual subcontractors in town. A certain videographer or sound engineer would be perfect for one project, but perhaps not another - just based on personality types. Voila! Producer = On-set Matchmaker! And ya know what that means? Your talent will be more relaxed, instead of being creeped out. Well, we might creep them out a little. But, sometimes that's fun, right? No? *jazz hands*
In conclusion, we're basically looking to make visual experiences enjoyable and easy to navigate in the production process. Because, the easier we make things when we're working with cool folks, the better the chance that we'll get an opportunity to make more magic with them again down the road. I mean, we LOVE doing this. But, we're in it for the long haul. After all, one-night-stand clients are everywhere, but most of us are looking for that super cool long-term relationship when it comes to storytelling (shout out to @Garyvee for the metaphor). D'awww...video romance is in the air. Thanks for reading.
ps. Not sure if you should hire a crew or not? It's not always the best decision (shhhhhh...don't tell the other production folks I said that!) Here is a post about when it makes the most sense shoot things in-house.