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erica hanna

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2018 Video Marketing Trends To Watch For

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Every year for the past 3 years I've heard from marketers, "This is the year for video!" And, well...they've been right. And right, again. And again. And well, you get the idea. Owning a video production company has been incredibly rewarding, but - this year I could feel a shift in what clients were asking for. Based on the asks, some emerging research, and well...plain old gut instinct, here are the 5 video trends you should be on the lookout for, in 2018! 

 

1.  Live video becomes not just something to dabble in – but crucial. 
Both, as a way to make good content, in a cheap way – and repurpose it., and as a way to continue the conversation with consumers. Places most popular to repurpose to will be: youtube,  instagram, blogs, emails, and twitter.  Trendwatch: The mevo camera has stepped into the space, which – I’m using this week, and will review next week. But, it looks like it’s gonna be a game changer.  See amazon ad below (affiliate link): 
 

2.   Facebook Watch becomes a big player!  
Get ready for a spot to put long form talk show style videos, on the most popular social platform. Does your brand have something that should be a TV show? Make it. Do it. Especially with younger folks consuming 47% less television – evergreen content is here to stay, so why not be a player? Just like nobody could imagine original movies coming out of a streaming service years ago...and it happened, evergreen content/appointment "TV" will become a thing for live video. Much like how blogtv was about 10 years ago, but...this time it's here to stay! 

3. Re-allocation of budget to “smarter” video. 
We saw a lot of brands jump in feet first with video in 2017 – but, it seemed like a lot of folks just put TV ads, on social – which, is not what social is for. Look for internal marketing teams to be tapped, or even combine forces WITH production agencies to keep things going out consistently and smarter. This could mean you see more retainers, consultants in house to help with efficiencies, or on site trainings – I’m seeing a lot of demand for all 3.

4. Internal video communication.
Sick of the boring newsletters from your CEO? With people making the corporate jump and folks in fortune 500 looking to make company culture more appealing for great workers, folks in the C suite will be getting training on how to be more approachable on camera, especially in bigger organizations, in order to bond with employees and to help them feel heard/valued. It's time to make the big cheese in the corner office more approachable, and the best way to do that is NOT by sending a stuffy newsletter. 

5. Immersive, really personal experience.
Look for brands to section off into individualized facebook groups or email lists to target more effectively with video. Also, with youtube – you’ll see more companies doing “choose your own adventure” type of storytelling.
 


BONUS: 
Lastly, 360 video is something to start brainstorming for – but I'm not seeing most companies being able to invest in this quite yet. Be smart about this. Consumer cameras aren’t great yet, and since 85% of big corps have INTERNAL video teams - I just don't think it's realistic at this time....IF you rely on an internal team, because it's easy to become very overwhelmed, and they'll be pumping out the above mentioned items. But, as technology develops and comes down in price, this will be more and more relevant for internal teams, for sure! Areas I see using this more and more will be: real estate, higher ed, and concert/event spaces. For those looking for more info about 360 video and VR, I recommend talking to my buddy Chuck Olsen over at Visual

*The above link to the mevo camera is an amazon affiliate link. If you're thinking about buying the product anyway, feel free to use my link at no additional cost to you. If not, that's cool too! 

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Why I Don't Mind Being Called a "Self Promoter"

"Nobody talks about you...as much as you do." 

When someone said this to my face, it stopped me in my tracks. Suddenly, I was paranoid. My heart, racing. Panic attack, pending. All I could think of was, 

"Do people think I'm a bragging jerkface?" 

Our crew for Lizz Winstead's New Years Eve comedy special. L to R: Ian Schwartz - Engineer, Liz Zilka - hair/makeup, Nick Kesler - Dir of Photography, Lizz Winstead - Executive Producer/ass kicker/the star, Erica Hanna - Production Director, Maggie McPherson - Executive Producer

Our crew for Lizz Winstead's New Years Eve comedy special. L to R: Ian Schwartz - Engineer, Liz Zilka - hair/makeup, Nick Kesler - Dir of Photography, Lizz Winstead - Executive Producer/ass kicker/the star, Erica Hanna - Production Director, Maggie McPherson - Executive Producer

So, I sat back. Didn't talk about work, life, coffees with friends, etc...for awhile. And I felt, bummed. Not because I was looking for recognition, but mainly because when my clients ask me to help them make cool things, I only sign on if it's something that makes me EXCITED. And, when I'm excited about something - I love to shout it from the rooftops, because you never know who else will be excited, too.

It's part of the idea of creating a career that you never feel like you need a "vacation" from. I don't dread getting out of bed anymore (OK, some days when we have 6am call times for shoots, it's not alllll that glamorous, but still), and since I love my crew members like family - it's a treat to get to see them. 

Speaking at the "Lean In MSP" conference about confidence. 

Speaking at the "Lean In MSP" conference about confidence. 

The difference between now  and before - is that I  post a lot more on social about work than I used to. But, that's because work makes me HAPPY! I want to talk about it. I don't need to post photos of myself getting wasted in an attempt to escape my job...because my job, IS the fun part now. (But, hey...I'm not going to turn down a small sip of Glenlivet, if you're offering - wink wink)

Hanging with comedian/creator of the Daily Show Lizz Winstead, before our shoot.

Hanging with comedian/creator of the Daily Show Lizz Winstead, before our shoot.

What confuses me, is that I get crap for talking about what I love....yet, nobody bats an eye when people complain about what they hate. Politics. Work. Family. Healthcare. Some folks drone on and on (oh yes, I realize - I rant about politics a lot - guilty!), yet - they AREN'T classified as "SELF COMPLAINERS". Why? Because well, it's "normal" to whine. It's normal to bitch on social media, but not always normal to concentrate on what is good. 

I heard a great quote by Scott Stabile the other day,

Talking about our problems is our greatest addiction. Break the habit, talk about your joys.”
— Scott Stabile
Pictured: Nick Kesler. You know you've found the right Director of Photography, when you call to talk to each other about life for 2-3 hours at a time. 

Pictured: Nick Kesler. You know you've found the right Director of Photography, when you call to talk to each other about life for 2-3 hours at a time. 

So, go right ahead...call me a self promoter. I call it living out loud, loving what you do, and who you do it with. And, if that makes you uncomfortable - I guess that's none of my business. 

Keep Puking Rainbows, 
Erica
 

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2015: A Year of Puking Rainbows

2015...wow, what a year. Where do I even begin?

After starting out slow, and questioning my decision to fly solo every single day for the first two months of the year, things really have ended with a bang!  Below is an infographic showing some of the rad highlights of the year. But, as far as putting words to them - there isn't much else to say except, "Thank you for growing with me." 

I made a lot of mistakes my first year in business. And for the first time, this perfectionist is happy about that. I learned that delegating is the ultimate compliment you can give someone, and that you can actually hurt a project by taking on too much. I learned that stress can be disguised in the form of LOVE of what you do, and manifests in adrenaline....tricking your body into thinking it never needs to sleep. Nope, wrong - sleeping is what keeps your brain functional, and...you out of the doctor's office (yeah, about that "acute exhaustion" diagnosis in July...oops, lesson learned). 

But the biggest takeaway from 2015? Trust. Trust the people around you who tell you to try something completely new, crazy, fun, and different. I've always wanted to push the envelope with creativity and video, and now - applying that philosophy to life, has been freakin' priceless. A few times being pushed past fear paid off this year: 
1. Acting as Production Director for Lizz Winstead's Comedy special (I cried in fear when I said "yes"...not lying)
2. Signing my first retainer contract with Emmy Winners Tonic Sol-Fa (working side by side with friends can be daunting, but so worth it)
3. Signing my second retainer contract with Steven C. Anderson, and helping him fill 2,500 seats at the Cathedral (yup, was terrified I would fail)
4. Saying "yes" to helping an old friend rescue a video project that another agency had dropped the ball on, and turning around a new product in just a few weeks
5. Helping the U of M Rochester Promote their new Health Sciences Programs in collaboration with Mayo Clinic (I honestly thought I'd never learn the terminology and I'd offend all the doctors).
6. Working with a NASA astronaut to deliver some fun social content for the Science Museum

All of these things....SOOOOOO SCARY at first. But, ended up being some of the biggest highlights of my career so far. Proving once again, that fear - sometimes doesn't know what the hell it's doing, and needs to quiet down. 

 So, thank you for holding my hand through the mistakes. For helping me put on my big girl pants, and grow up in the process. Because of those "failures"  and "fears" I feel more equipped than ever to handle anything life/work throws at me in 2016.
Happy New Year, rainbow pukers! 

Don't judge me....you know I fudged the number of curse words. Blame the creative cloud. 

Don't judge me....you know I fudged the number of curse words. Blame the creative cloud. 

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Nobel Peace Prize Forum - How Do You Peace it Forward?

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Nobel Peace Prize Forum - How Do You Peace it Forward?

In less than a week, world leaders, scholars, dignitaries, and even plain old Minnesotans like yours truly, will be attending the Nobel Peace Prize Forum. It is, honestly...a breathtaking event. I always ugly cry at least twice, and meet the most intelligent, amazing people. And, in times like these when it seems like we're surrounded by posts on social media about racism, sexism, human trafficking, terrorism, and war...it's really tough to know where to start when it comes to seeking peace. 

My #peaceitforward statement for the Nobel Peace Prize Forum. - erica hanna 

My #peaceitforward statement for the Nobel Peace Prize Forum. - erica hanna 

That's why I think it's so awesome that this year, the forum is the catalyst for the beginning of an amazing movement: the #PeaceitForward campaign. The concept is simple...think about what you do on a daily, weekly, or monthly basis that helps build peace. We all make a difference, seriously! Then, write it down on a sheet of paper - and take a photo of yourself holding it up with the hashtag #PeaceitForward :) Being part of a movement is an awesome thing, and your impact is NEVER too small. Think about it, what is the cheesy old saying...? Something like...a ripple becomes a wave? Truth. 

(click the above pic to see other examples of the #peaceitforward campaign)

So, you've decided to #PeaceitForward (hopefully), now what? Well, maybe you should come hang with me, @studioloraine, @lisadubbels, and @RoshiniR at the forum this weekend! (yup, tickets are still available for certain days) This is my 3rd year as a Social Media Delegate for this event, and it honestly blows my mind that more people don't know about it. Seeing folks like the Dalai Lama, Muhammad Yunis, Tawakkol Karman, and this year...President Jimmy Carter, it's just, I don't know...there are no words for how moving the entire weekend is, I tell ya. Each year I wait, fingers crossed - and hope I'll be able to attend/be a part of the team again. It's THAT amazing. 

(click the photos above to see more pics from years past at the Nobel Peace Prize Forum) 


I know I didn't provide a ton of info in this post, probably because I'm too busy gushing about how excited I am, eh? But, for more details go here: Nobel Peace Prize Forum or check out this recent article in the Star Tribune. A huge thanks to Stephanie Weiss for all of the hard work she's put in! 

Oh, and also...since I'm receiving tickets to the event as trade for being a Social Media Delegate, I'm required by law to tell you that I am not paying to attend (seriously, feeling way lucky here...but, the price is also worth it). Also, I haven't been paid in any other way, and every poorly written word in this post, has been on my own accord. Yay, FCC regulations! 

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