As I was sitting in a coffee shop, listening to two gentlemen attempt to "out buzzword" each other, it occurred to me that most things we do as marketers - end up overcomplicating everyday conversations we have. And, the same holds true for creative. Sure, it may be clever...but, if in the end your consumer/viewer doesn't understand the point - you've probably lost a client (or, at least you should).
Listen, Minneapolis is full of amazingly talented and creative people - there is no doubt about that. But, the more I start to heed the advice of an old boss and think of creative as a vehicle to simplify a message - the better off the end product is. Here is the little coffee shop rant inspired post.
Who do you see that does this well? I think the guys over at Sandwich video are killing it (yes, gasp! I'm promoting a competitor - and totally fine with that) And, the folks behind the Dollar Shave Club commercials are really doing a great job as well. Simple doesn't need to mean boring, remember.
Thanks for stopping by, you guys - tell me what you think. And, as usual - keep puking rainbows!